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Avery Dennison加入了Hedera Hashgraph管理委员会

2020-7-6 17:03

 

Avery Dennison加入了Hedera Hashgraph管理委员会。与此同时,有消息称另一名理事会成员Swisscom区块链正在退出。


Swisscom区块链方面对Hedera的离职表示乐观,但没有透露他们的离职原因。然而,据透露,该项目分配了三名全职工程师,以明确和执行分散的身份标准。同样即将离开Swisscom的Kamal Youssefi说:“我对Swisscom区块链团队与Hedera Hashgraph的合作感到非常自豪。”


Hedera是一种公共分布式账本,从一开始就针对企业,其治理委员会由大型企业组成。在目睹了比特币和以太坊区块链的所谓“分叉”后,Hedera的创始人认为,企业不会加入一个由用户或开发者来管理的公共边界。


Hedera现有的15个管理成员由科技和电信公司所控制,如IBM,谷歌,德国电信和塔塔通信。如果你把航空航天公司波音(Boeing)算作工业企业,那么Avery Dennison就是Hedera的第二个工业成员。


该商标公司在2019年的营业额为70亿美元,其市值仅略低于100亿美元。


“在艾弗里丹尼森,我们相信在未来,每一件实体物品都将有一个独特的数字身份和数字生活,”艾弗里丹尼森发言人说。“我们很高兴成为Hedera治理委员会的一员,该委员会在探索未来人、产品和系统之间的连接。”


在我们的区块链档案中,我们只能找到一次提到这家公司,它是奥本大学与耐克、汤米·希尔费格(Tommy Hilfiger)和卡尔文·克莱恩(Calvin Klein)的所有者共同运营的RFID实验室的一部分。


然而,在进一步挖掘之后,我们发现了一些其他的例子。Avery有一个智能标签解决方案使用RFID技术。这不仅要印在纸质标签上,还可以蚀刻在表面以防止伪造。


区块链公司Everledger和Avery Dennison合作,在加州纳帕谷的“原产地”品牌葡萄酒的标签上使用NFC动力镶嵌。每个酒瓶都被分配了一个身份,以便对其进行身份验证和跟踪。消费者还可以了解到从收获到销售的过程细节。


我们之前写过EVRYTHNG,这家物联网智能产品公司使用QR码、近场通信(NFC)、射频识别(RFIDs)和其他解决方案为物理对象分配数字身份。该公司与Avery Dennison合作开发了区块链解决方案,利用IOTA分布式分类技术(DLT)平台跟踪马修•威廉姆斯(Matthew Williams)的1017 ALYX 9SM品牌的时尚产品。


最近,艾弗里丹尼森公司的子公司Smartrac宣布与区块链创业公司SUKU合作,对COVID-19检测包和个人防护设备进行认证。


与此同时,Hedera的目标是38个管理委员会成员,目前已有15个。在网络推出之前,该组织通过代币筹集了约1.24亿美元,目前象征性的市值为1.84亿美元。该公司1月底的估值为2,500万美元。今年2月,当大型科技公司谷歌明确表示有意在谷歌云上托管Hedera节点时,这似乎是一个分水岭。

 

Avery Dennison, the labeling company, has joined the Hedera Hashgraph governing council. At the same time, it was revealed that another council member Swisscom Blockchain is withdrawing.

Swisscom’s parting words were very upbeat about Hedera, but their departure reasons were not revealed. However, it was disclosed that three full-time engineers were allocated to the project to specify and implement decentralized identity standards. “I’m incredibly proud of the work that the Swisscom Blockchain team has conducted with Hedera Hashgraph,” said Kamal Youssefi, who is also leaving Swisscom.

Hedera is the public distributed ledger that has targeted corporates from the start with its governance council made up of large enterprises. Having witnessed so-called “forks” of both the Bitcoin and Ethereum blockchains, the Hedera founders believed that enterprises would not join a public edger where the governance was in the hands of users or developers.

Hedera’s existing 15 governing members are dominated by technology and telecoms firms such as IBM, Google, Deutsche Telekom and Tata Communications. If you count aerospace firm Boeing as an industrial, then Avery Dennison is Hedera’s second industrial member.

The labeling company had a $7 billion turnover in 2019 and boasts a market capitalization just shy of $10 billion. 

“At Avery Dennison, we believe in a future where every physical item will have a unique digital identity and digital life,” said an Avery Dennison spokesperson. “We are pleased to be part of the Hedera Governance Council exploring what the future holds for the connectivity between people, products and systems.”

We could only find one mention of the firm in our blockchain archives, as part of an RFID Lab run by Auburn University in conjunction with Nike and the owner of Tommy Hilfiger and Calvin Klein.

However, on further digging, we found a few other examples. Avery has an intelligent labeling solution using RFID technology. That doesn’t just have to be on paper labels, it can potentially be etched into a surface to prevent counterfeiting.

Blockchain firm Everledger and Avery Dennison partnered to use NFC powered inlays on wine labels for the ‘Appellation Earth’ brand of wines from Napa Valley, California. Every wine bottle was assigned an identity enabling the bottle to be authenticated and tracked. And consumers can find out the details of the bottle’s journey from harvest.

We’ve previously written about EVRYTHNG, the Internet of Things (IoT) smart products company that assigns a digital identity to physical objects using QR codes, NFC, RFIDs, and other solutions. It partnered with Avery Dennison on a blockchain solution for tracking fashion products from Matthew Williams’s 1017 ALYX 9SM label using the IOTA distributed ledger technology (DLT) platform.

More recently, Avery Dennison subsidiary Smartrac announced it partnered with blockchain startup SUKU to authenticate COVID-19 testing kits and personal protective equipment.

Meanwhile, Hedera is targeting 38 governance council members and so far, it has 15. The organization raised around $124 million via tokens prior to the network launch and now has a token market capitalization of $184 million. That’s up from a $25 million valuation at the end of January. The watershed seemed to be Google joining its governing council in February when the big tech firm made clear its interest in hosting Hedera nodes in Google Cloud.

 

来自: Ledger Insights