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印度主要IT服务公司Tech Mahindra在IBM区块链上推出了娱乐产业的版税平台

2020-7-7 17:15

 

印度主要IT服务公司Tech Mahindra宣布了一个区块链平台,旨在保护内容创造者和制作人的权利,最初目标是视频。


该系统被称为基于区块链的合同和权限管理系统(bCRMS),是使用IBM的区块链平台开发的,该平台利用了开源超分类账企业区块链。它的重点是简化涉及合同和版税的流程,并帮助防止盗版。


Tech Mahindra正在为线性广播和OTT (OTT)服务提供商(如视频流平台)部署bCRMS。


媒体和娱乐(M&E)的碎片化导致了与M&E内容相关的盗版和欺诈的显著上升。这是Tech Mahindra试图解决的主要问题,在区块链和网络安全实践领导者Rajesh Dhuddu最近的一份声明中提到了这个问题。他特别提到了软件公司Intertrust的估计,即到2022年,在线盗版将导致娱乐公司损失500亿美元的收入。


一个关键目标是给内容一个可识别的数字指纹,这样它就可以被追踪。因此,使用诸如散列和取证水印等技术,bCRMS平台允许M&E公司跟踪和跟踪他们的内容被分发到哪里。Tech Mahindra希望这将允许这些公司限制未经授权的访问和授权内容的再分发。


该平台提供了不可变的审计跟踪,并为服务提供商提供了高度准确的下载和流媒体数字统计。bCRMS还简化了专利使用费并实现了自动化。


Dhuddu表示,该平台可以“统筹整个媒体内容生命周期的前期制作、后期制作和发行阶段的工作流程,以提高收入”。


Tech Mahindra表示,bcrm可以用于“贸易、金融和医疗保健等需要知识产权和安全数字内容的领域”。


这个领域已经充满了提供不同细分市场的竞争者。正如Ledger Insights在2018年报道的,微软和安永已经开发了一个管理游戏内容版权和版税的多功能系统。


最近,意大利的版权机构SIAE发布了一种区块链模式,允许艺术家更容易地追踪版权,而加拿大的GuildOne公司和Beatdapp公司宣布了一项有助于为音乐应用创建更好的流媒体分析的协议。

 

Major India IT services firm Tech Mahindra has announced a blockchain-enabled platform designed to protect the rights of content creators and producers, initially targeting video.

The system, known as the Blockchain Based Contracts and Rights Management System (bCRMS) was developed using IBM’s blockchain platform, which leverages the open-source Hyperledger Fabric enterprise blockchain. It is focused on streamlining processes involved in contracts and royalties as well as helping to prevent piracy.

Tech Mahindra is deploying bCRMS for both linear broadcast and Over-The-Top (OTT) service providers such as video streaming platforms.

The fragmentation of media and entertainment (M&E) has resulted in a marked rise in piracy and fraud related to M&E content. This was the chief issue Tech Mahindra sought to address and mentions of it echo throughout a recent statement made by Rajesh Dhuddu, who is Blockchain and Cybersecurity Practice Leader there. In particular, he referenced an estimate made by software firm Intertrust that online piracy will lead to a $50 billion loss in revenue for entertainment companies by 2022.

A key aim is to give the content a recognizable digital fingerprint so it can be traced. Hence, using techniques such as hashing and forensic watermarking, the bCRMS platform allows M&E firms to track and trace where their content has been distributed. Tech Mahindra hopes this will allow such firms to limit unauthorized access to and redistribution of licensed content. 

The platform provides an immutable audit trail and gives service providers highly accurate statistics on download and streaming numbers. bCRMS also streamlines and automates royalty payments.

The platform can “orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues,” said Dhuddu. 

Tech Mahindra said that bCRMS could be used in other sectors such as “trade, finance and healthcare that have a requirement for intellectual property and secured digital content”.

This field is already filled with competitors serving different niches. As Ledger Insights reported in 2018, Microsoft and EY have developed a versatile system that manages content rights and royalties in gaming.

More recently, Italy’s copyright body SIAE released a blockchain model that allows artists to more easily track royalties, while Canadian firms GuildOne and Beatdapp announced a deal that helps to create better streaming analytics for music apps.

 

来自: Ledger Insights