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携程Trip.com与京东JD.com达成协议,以扩大在旅游,电子商务方面的合作

2020-8-17 13:07

 

上海,8月16日(新华社)——周日,中国最大的在线旅行社Trip.com集团与中国电子商务巨头京东签署了战略合作协议,以扩大在旅游和电子商务方面的合作。


根据协议,两大巨头规划了五大合作愿景,包括扩大用户范围、共享渠道和资源、覆盖线上和线下交易场景、跨行业营销以及拓展商旅市场合作。


Trip.com集团承诺向京东提供具有竞争力价格的实时旅游产品库存。这些旅游产品预计将在8个月内在京东上推出。


Trip.com集团首席营销官孙波表示,通过战略合作,公司不仅将给京东带来极具竞争力的旅游产品和服务,而且在京东的支持下,进一步拓展旅游相关业务,为全球超过4亿Trip.com用户提供更多样化的产品和服务。


在COVID-19疫情爆发的上半年,Trip.com上数千万的预订行程被取消或重新安排,订单价值超过310亿元(约44.6亿美元)。


中国国内旅游业已经开始反弹。Trip.com表示,将在京东上开设一家旗舰店,以抓住旅游市场复苏的窗口期。


Trip.com Group和JD.com各自拥有超过4亿活跃用户。Trip.com集团保持了其在中国商务旅行市场的领导地位,而京东拥有800万企业客户和数万家精选商户。


COVID-19疫情期间,Trip.com集团共主持了40多场直播节目,旅游产品订单总额达11亿元。京东加大了对短视频直播电商的投资。

 

SHANGHAI, Aug. 16 (Xinhua) -- Trip.com Group, China's largest online travel agency, inked a strategic cooperation agreement on Sunday with JD.com, China's e-commerce giant, to expand cooperation in tourism and e-commerce.

According to the agreement, the two giants projected five visions of cooperation including reaching a wider range of users, sharing channels and resources, covering online and offline transaction scenarios, cross-industry marketing and expanding cooperation on the business travel market.

Trip.com Group promised to offer real-time tourism product inventory with competitive prices to JD.com. The tourism products are expected to be launched on JD.com within eight months.

Trip.com Group CMO Sun Bo said through the strategic cooperation, the company will not only bring JD.com highly competitive tourism products and services but also, with JD.com's support, further extend the tourism-related business, providing more diversified products and services to more than 400 million Trip.com users worldwide.

During the COVID-19 epidemic outbreak in the first half-year, tens of millions of trips booked on Trip.com were canceled or rescheduled, with orders worth more than 31 billion yuan (about 4.46 billion U.S. dollars).

China's domestic tourism has started to rebound. Trip.com said it will open a flagship store on JD.com to seize the window period of the tourist market recovery.

Trip.com Group and JD.com each owns over 400 million active users. Trip.com Group has sustained its role as a leader in China's business travel market, while JD.com owns 8 million corporate clients and tens of thousands of selected merchants.

During the COVID-19 epidemic, Trip.com Group hosted over 40 livestreaming programs grossing 1.1 billion yuan in orders of booked tourist products. JD.com has increased its investment in short-video livestreaming e-commerce.

 

来自: xinhua