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百年灵将区块链数字护照扩展至所有手表

2020-10-19 12:57

 

自10月中旬以来,钟表制造商百年灵(Breitling)已将阿里安尼区块链数字护照扩展至旗下所有手表。今年3月,这家瑞士公司推出了一款名为Top Time的试运行手表。最初的成功使百年灵成为第一家在其所有手表上使用区块链技术的奢侈手表制造商。


电子护照可以通过扫描用户的电子担保卡和下载存储该工具的加密数字钱包来获取。它的目的是作为一个数字身份,允许所有者证明所有权的真实性和合法性。他们还可以启动和跟踪维修,连接到百年灵的数字保修计划,并访问手表的序列号等数据。


护照还包括一份所有权证明,在转售时可以很容易地转让,而不需要任何纸质文件。此外,百年灵计划增加一项功能,允许所有者延长保修期,并订阅盗窃或损失保险。


百年灵对区块链的押注将特别提升收藏者拥有手表的体验。通过护照,收藏者(或任何客户)将不再需要保留纸质文件,并可以通过嵌入式聊天功能免费、匿名地与百年灵咨询。


“我们不仅通过在手腕上的手表,还通过安全数字钱包中的数字护照赋予客户权力,在整个拥有过程中始终提供量身定制的建议。”客户参与是我们做每件事的核心,”百年灵首席技术官安东尼奥•卡里罗(Antonio Carriero)表示。


百年灵数码护照中使用的Arianne公司的区块链开源分散协议为每件产品附加了一个独特的固定数字身份。该非盈利联盟成立于2017年,旨在“实施奢侈品数字认证的全球标准”。除了百年灵(Breitling),他们还与多家奢侈品制造商合作,包括钟表制造商江诗丹顿(Vacheron Constantin)在一个类似的所有权认证项目上合作。Arianne最近与物联网智能产品公司EVRYTHNG合作,开发一种有效的追踪方法,并证明奢侈品的真假。

 

Since mid-October, watchmaker Breitling has expanded Arianee blockchain digital passports to all its watches. In March, the Swiss company launched the technology with a pilot watch, Top Time. That initial success led to Breitling’s decision to become the first luxury watchmaker to offer blockchain technology on all its watches.

The digital passport can be accessed through scanning the owner’s electronic guarantee card and downloading the encrypted digital wallet, where the tool is stored. Its purpose is to act as a digital identity, allowing owners to prove the authenticity and legitimacy of possession. They can also initiate and track repairs, connect to Breitling’s digital warranty program, and access the watch’s data such as its serial number. 

The passport also includes a certificate of ownership that can be easily transferred in the case of resale without the need for any paper documents. Furthermore, Breitling plans to add a feature that would allow owners to extend warranty periods and subscribe to insurance for theft or loss. 

Breitling’s bet on blockchain will particularly enhance the watch ownership experience of collectors. Through the passport, collectors (or any customers) will no longer need to retain paper documents and can freely and anonymously consult with Breitling through an embedded chat feature. 

“We are empowering the customer not only through the watch on their wrist, but also with a digital passport in a secured digital wallet, always providing tailored suggestions throughout the ownership experience. Customer engagement is at the heart of everything we do,” said Antonio Carriero, Breitling’s CTO. 

Arianne’s blockchain open-source and decentralized protocol used in Breitling’s digital passport attaches a fixed digital identity unique to each product. The non-profit consortium founded in 2017 aims to “implement a global standard for the digital certification of luxury goods”. They have worked with several luxury goods manufacturers besides Breitling, including watchmaker Vacheron Constantin on a similar certification of ownership project. Arianne has recently partnered with IoT smart products company EVRYTHNG to develop an efficient traceability method and proof of authenticity of luxury products. 

 

来自: Ledger Insights