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采访:CIIE促进智利葡萄酒的普及

2020-10-26 16:27

 

11月6日,观众在智利馆品尝葡萄酒。第二届中国国际进口博览会(CIIE)在中国东部城市上海开幕。(新华社/范佩森)


智利是世界上主要的葡萄酒出口国之一。据智利农业部农业研究与政策办公室(Office of Agrarian Studies and policy)的数据,今年1月至9月,智利葡萄酒出口了6.718亿升。


新华社圣地亚哥10月25日电智利一家葡萄酒公司的出口经理表示,中国国际进口博览会为提升智利产品在中国消费者中的形象和知名度提供了坚实的平台。


智利Balduzzi酒庄的亚洲和拉丁美洲出口经理罗德里戈•塞普尔维达(Rodrigo Sepulveda)表示,CIIE“强化了公司的形象,让消费者对智利有葡萄酒这一事实仍有深刻印象”。


出于这个原因,该经理强调了像CIIE这样的活动的重要性,他说,这可以帮助进口商为他们的产品创造更大的实力,并在竞争激烈的市场上提高他们的品牌知名度。


塞普尔韦达已经在中国出口了17年葡萄酒,他说:“你不会直接从钱上看到它,而是从你与分销渠道的结合上看到它。”


塞普尔韦达补充说,智利"在葡萄酒消费方面对中国很重要",尽管智利的产品还不是中国消费者的首选。


作为智利展馆的一部分,位于智利中部Maule Valley的葡萄园代表参加了由智利葡萄酒协会和ProChile牵头的2019年第二届CIIE。


塞普尔韦达说,尽管疫情肆虐,但这场危机给葡萄酒市场带来了机遇,网上销售的增加,这要归功于“中国人拥有的所有工具,而且他们比世界其他地方管理得更好。”


塞普尔韦达表示,他的公司希望在今年年底将10%的葡萄酒产品出口到中国。


智利是世界上主要的葡萄酒出口国之一。据智利农业部农业研究与政策办公室(Office of Agrarian Studies and policy)的数据,今年1月至9月,智利葡萄酒出口了6.718亿升。


今年9月,智利葡萄酒出口总额为8000万升,同比增长25%,此前几个月,由于COVID-19大流行,智利葡萄酒出口出现下滑,目前正处于复苏阶段。

 

People taste wines at the Chile pavilion during the second China International Import Expo (CIIE) in Shanghai, east China, Nov. 6, 2019. (Xinhua/Fan Peishen)

Chile is one of the world's leading wine exporters. Between January and September this year, 671.8 million liters of Chilean wine were shipped abroad, according to the Office of Agrarian Studies and Policies at Chile's Ministry of Agriculture.

SANTIAGO, Oct. 25 (Xinhua) -- The China International Import Expo (CIIE) serves as a solid platform to bolster the image of Chilean products and grow their popularity among Chinese consumers, an export manager from a Chilean wine company has said.

The CIIE "reinforces the image of companies, so that consumers remain with a strong memory of the fact that there are wines in Chile," said Rodrigo Sepulveda, manager of exports to Asia and Latin America of the Chilean winery Balduzzi.

For this reason, the manager stressed the importance of such events as CIIE, which he said can help importers generate greater strength for their products and increase their brand popularity in highly competitive markets.

"You will not see it directly in the money, but in the convergence you achieve with your distribution channels," said Sepulveda, who has been exporting wine to China for 17 years.

Chile "is important for China in terms of wine consumption," although their products are not yet the first choice for Chinese consumers, Sepulveda added.

The representative of the vineyard, situated in the Maule Valley in central Chile, attended the second CIIE in 2019 as part of the Chilean pavilion, headed by the Chilean Wine Association and ProChile.

Despite the raging pandemic, Sepulveda said, the crisis has brought opportunities to the wine market with an increase of online sales, thanks to "all the tools that the Chinese people have and which they manage much better than the rest of the world."

Sepulveda expressed the hope that his company will export about 10 percent of their wine products to China at the end of this year.

Chile is one of the world's leading wine exporters. Between January and September this year, 671.8 million liters of Chilean wine were shipped abroad, according to the Office of Agrarian Studies and Policies at Chile's Ministry of Agriculture.

In September, Chile's wine exports totaled 80 million liters, up 25 percent year-on-year, as the sector was recovering from a decline in shipments in previous months due to the COVID-19 pandemic.

 

来自: xinhua