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日本区块链公司高迪与索尼音乐合作,推出A系列

2020-11-19 13:00

 

2020年11月16日,日本区块链娱乐公司Gaudiy宣布与索尼音乐娱乐公司合作。高迪的使命是促进娱乐产业的数字化转型,特别是对粉丝,它也试图在与索尼的合作中做同样的事情。


在这次合作中,索尼音乐集团的知识产权资产和高迪的区块链技术将被用于促进以前没有接触过数字化的领域的数字转型。这些公司将特别关注用户体验和新的商业模式。他们已经开始对一位与索尼音乐签约的流行歌星的粉丝进行概念验证实验。


索尼音乐集团着眼于在现场娱乐、音乐流媒体、体育娱乐以及高品位的数字内容等领域创造新的娱乐领域。


高迪专注于通过为主要娱乐内容公司开发应用程序来推动数字化,这些公司的资产包括漫画、游戏和流行歌星。Gaudiy帮助知识产权(IP)所有者与客户直接接触,并与分布式ID技术(DID)一起,它计划创建一个“以知识产权内容为中心”的客户体验。在这方面,高迪希望创造一种粉丝经济。


就在索尼宣布这一消息的同一天,高迪在首轮融资中筹集了3亿日元(合280万美元)。承销商是日本的风险投资公司奋斗。高迪的目标是利用这些资金促进与主要律所的合作关系,并加强招聘工作。这家初创公司与多家日本大型娱乐公司建立了合作关系,包括索尼音乐旗下的动画和音乐制作公司Aniplex、每周漫画集子Weekly Shonen Jump,以及现在与索尼音乐集团的合作。该公司还表示,它与运动队合作。


高迪并不是唯一一家瞄准该领域的公司。有日本内容区块链倡议(JCBI),它拥有几大版权所有者和全球营销代理电通。它也希望利用内容来创造新的商业模式。在进行了自己的区块链漫画收藏和粉丝内容创作实验后,电通最近加入了该组织。

 

On 16 November 2020, Gaudiy, a Japanese blockchain entertainment firm announced its partnership with Sony Music Entertainment. Gaudiy’s mission statement is to promote digital transformation in the entertainment industry, particularly with fans and it seeks to do the same in its partnership with Sony. 

In this collaboration, Sony Music Group’s intellectual property assets and Gaudiy’s blockchain technology will be used to promote digital transformation in areas that have not been as exposed to digitization before. In particular, the companies will focus on user experience and new business models. They’ve already begun proof-of-concept experiments with fans of a pop star signed with Sony Music Grup. 

Sony Music Group has set its sights on creating new entertainment areas in live entertainment, music streaming, sports entertainment, and together with Gaudiy, digital content.

Gaudiy focuses on promoting digitization with app development for major entertainment content companies, whose assets include manga, games, and popstars. Gaudiy helps intellectual property (IP) owners to have direct customer engagement, and together with distributed ID technology (DID), it plans to create an “IP content-centric” customer experience. In this, Gaudiy hopes to create a type of fan economy.

On the same day as the Sony announcement, Gaudiy raised ¥300 million ($2.8 million) in its Series A financing round. The underwriter was the Japanese venture capital firm STRIVE. Gaudiy aims to use the funds to promote partnerships with major firms and strengthening recruitment. The startup has multiple partnerships with major Japanese entertainment firms include Aniplex, an anime and music production company owned by Sony Music, Weekly Shonen Jump, a weekly manga anthology, and now, with Sony Music Group. It also says it works with sports teams.

Gaudiy isn’t the only firm targeting the sector. There is the Japan Contents Blockchain Initiative (JCBI) which boasts several major rightsholders as well as global marketing agency Dentsu. It too hopes to leverage content to create new business models. Dentsu joined the group recently after its own blockchain experiments with manga collectibles and fan content creation.

 

来自: Ledger Insights