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奢侈手表制造商恒宝(Hublot)与科技公司KerQuest合作,为其所有手表安装了电子护照和保 ...

2020-11-23 17:20

 

奢侈手表制造商恒宝(Hublot)与科技公司KerQuest合作,为其所有手表安装了电子护照和保修系统。这项新技术旨在打击假冒伪劣产品,并简化启动质保程序。e-warranty是在AURA豪华区块链网络上注册的。该解决方案兼容自2020年初以来所生产的所有恒宝芯片。


KerQuest开发了一种解决方案,可以通过智能手机照片识别物体,就像护照面部识别一样。由于每只恒宝手表都采用了独特的材料构成,并充分利用了人工智能技术,因此该技术可用于识别每只手表并认证其真伪。


每一件作品在生产出来的时候都被拍摄了下来。然后,当手表售出时,销售点使用恒宝的电子保修应用程序为手表的表面拍张照片。照片会被发送到服务器,服务器会对照片进行处理,如果照片是真品,就会激活保修单。


如果有人想买手表,恒宝的电子保修应用程序可以验证手表的真伪,并获取其保修状态。


如前所述,宇舶的电子保修将在AURA区块链上注册。这个项目是由奢侈品集团LVMH发起的,目的是打击仿冒奢侈品品牌,已经开展了一年多。恒宝集团是LVMH集团的一部分。


2016年,经合组织估计,假冒商品占全球进口的2.5%,在欧洲占近5%。此外,仅在2018年,奢侈品牌就因网络假货损失了303亿美元的销售额。AURA的区块链网络可以让消费者追溯奢侈品的历史和真伪。它的模式使参与其中的品牌,如恒宝,能够选择通过它的特征来重点追踪真实性或客户忠诚度。


共同开发了AURA,微软是托管合作伙伴。


面对如此巨大的市场需要防伪解决方案,其他举措也应运而生。Arianne是一个值得注意的区块链项目,用于产品的端到端追溯和真实性证明。它经营着一个奢侈品财团,其中包括恒宝的竞争对手百年灵(Breitling),它是恒宝网络的一部分。


与此同时,Everledger在2018年推出了DNA标签以防止皮革奢侈品假货。去年,万事达帮助开发了一种基于区块链的高端服装溯源解决方案。最近,普华永道和区块链公司Luxochain推出了一个名为Virgo的奢侈品真伪鉴定平台。

 

Luxury watchmaker Hublot partnered with tech company KerQuest to implement an electronic passport and warranty system for all its watches. The new technology aims to fight counterfeits and make the process of initiating a warranty simpler. The e-warranty is registered on the AURA luxury blockchain network. The solution is compatible with all Hublot’s pieces produced since the start of 2020. 

KerQuest has developed a solution that enables the recognition of objects through smartphone photos, much like passport facial recognition. Due to each Hublot watch’s unique material make-up and leveraging artificial intelligence, the technology is used to recognize each watch and certify its authenticity.

Every piece is quite literally photographed as it comes out of production. Then, when the watch is sold, the point of sale uses Hublot’s e-warranty application to take a picture of the face of the watch. The photo is sent to a server that processes it and activates the warranty if the piece is authentic. 

If someone wants to buy a watch, Hublot’s e-warranty app enables the verification of a piece’s authenticity and the retrieval of its warranty status.

As mentioned, Hublot’s e-warranty will be registered on the AURA blockchain. The project was initiated by luxury conglomerate LVMH to fight the counterfeiting of luxury brands and has been live for more than a year. Hublot is part of the LVMH group.

In 2016, the OECD estimated that counterfeit goods were worth 2.5% of global imports, and closer to 5% in Europe. Furthermore, in 2018 luxury brands lost $30.3 billion worth of sales to counterfeits online alone. AURA’s blockchain network enables consumers to trace the history and authenticity of luxury goods. Its model enables participating brands such as Hublot to choose to emphasize tracing authenticity or customer loyalty through its features. 

ConsenSys developed AURA and Microsoft is the hosting partner. 

With such a large market in need of anti-counterfeiting solutions, other initiatives have emerged. Arianne is a notable blockchain project for end-to-end traceability and proof of authenticity of products. It runs a luxury consortium that includes one of Hublot’s competitors, Breitling, as part of its network. 

Meanwhile, Everledger launched DNA tagging to prevent counterfeiting of leather luxury products in 2018. And last year, Mastercard helped to develop a blockchain-based traceability solution for high-end clothing. More recently, PwC and blockchain firm Luxochain launched a platform for verifying the authenticity of luxury products called Virgo.

 

来自: Ledger Insights