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美国创业公司KnowSeafood将启动使用区块链技术的线上海产品商场

2020-12-3 12:37

 

美国初创公司KnowSeafood将使用区块链推出一个直接面向消费者的在线海鲜市场。该项目旨在提高海产品链的可追溯性和信任度,使消费者能够从购买海产品的那一刻起一直跟踪到产品送达。


在美国的海鲜市场,在产品到达杂货店之前,平均要经过4到7个中间商。此外,90%是进口的,有些人声称有一半是在美国捕捞的,在海外加工后再进口。供应链中的这种低效和耗时过程限制了原产地的可追溯性,并为食品贴错标签和欺诈机会打开了大门。事实上,根据纽约总检察长的一项调查,纽约州商店中超过25%的海鲜被贴错了标签,而纽约市的比例则超过了40%。


KnowSeafood的在线市场结构省去了供应链中的中间商。公司将直接与海产品收割机合作,使产品从收割机运到已知的海产品给消费者。


平台使用的是VeChain区块链,所有的矿车都需要使用区块链。收割者可以使用VeChain的工具链上传收割、处理和运输信息。


该计划还将加入StoryBird供应链透明度应用程序,该应用程序为消费者提供与渔民简介互动的体验,并使他们能够更详细地探索他们所采用的可持续发展实践。Farmer connect的“感谢我的农民”应用程序提供了类似的体验。这是最近实施的区块链解决方案Orang Utan咖啡零售在英国。


海鲜市场已经有十多家供应商在排队。它们包括挪威极光鲑鱼从løy,岩石海岸龙虾尾巴和阿拉斯加大比目鱼。


KnowSeafood的倡议与公司的使命是一致的,为消费者提供可持续的和合乎道德的生产海产品。这项服务反映了消费者对海产品的需求和购买行为的最新趋势。2018年GlobeScan的一项研究发现,70%的海产品消费者希望公司在产品可持续性方面更加透明,72%的消费者同意,为了拯救海洋,海产品消费应该来自可持续来源。


随着消费者越来越了解食品供应链中的欺诈行为和不道德做法,可追溯的产品变得更有吸引力。橄榄油Terra Delyssa在对其瓶子实施可追溯功能后,其需求大幅飙升,并进一步预测在大流行期间将飙升30%。就已知的海产品而言,虽然可持续性和可追溯性是使用区块链的重大好处,但海产品生产商也可能从需求可能增加中获益。


由于供应链中中间商的减少,生产成本也可能降低。澳大利亚数字市场Two Hands已经开展了一个类似KnowSeafood倡议的项目,为整个供应链节约了约20%的成本。


然而,区块链解决方案在通过可持续和合乎道德的生产实践的食品可追溯性来聚集价值方面占上风。“可持续虾伙伴关系”最近启动了一个与IBM食品信托有关的区块链平台,印度的“未来孟加拉国水产养殖和营养活动组织”(Feed The Future Bangladesh fisheries and Nutrition Activity)进行了定期合作,开始在孟加拉国试行以鱼类为重点的区块链食品追溯项目。

 

American startup KnowSeafood will launch a direct-to-consumer online seafood market using blockchain. The project aims to increase traceability and trust in the seafood chain and will enable consumers to track purchased sea products from the moment they are caught to when their delivery arrives. 

The American market for seafood accounts for an average of four to seven middlemen before the product arrives in grocery stores. Furthermore, 90% is imported, with some claiming that as much as half is caught in America and reimported after being processed overseas. Such inefficiencies and time-consuming processes in the supply chain limit provenance traceability and open the door for food mislabeling and fraud opportunities. In fact, according to an investigation by New York’s Attorney General, over 25% of seafood in New York State stores was mislabeled, rising to more than 40% in the city. 

KnowSeafood’s online market structure cuts out middlemen in the supply chain. The company will work directly with seafood harvesters so that products are shipped from harvester to KnowSeafood to consumers. 

The platform uses the VeChain blockchain, and all harvesters are required to use the blockchain. Harvesters are expected to upload harvesting, processing and shipping information using VeChain’s ToolChain.

The initiative will also incorporate the StoryBird supply chain transparency app, which provides the consumer experience of interacting with fishermen’s profiles and enables them to explore the sustainability practices they adopt in greater detail. Farmer connect’s ‘Thank My Farmer’ app offers a similar experience. It was recently implemented in a blockchain solution for Orang Utan Coffee Retail in the UK. 

The seafood marketplace already has more than ten suppliers lined up. They include Norwegian Aurora salmon from Lerøy, Rocky Coast lobster tails and Alaskan gold halibut.

KnowSeafood’s initiative aligns with the company’s mission to provide consumers with access to sustainable and ethically produced seafood. The service reflects recent trends in consumer demand and purchasing behavior of seafood. A study from GlobeScan in 2018 found that 70% of seafood consumers would like more transparency from companies on the sustainability of their product and 72% agreed that to save the oceans, seafood consumption should come from sustainable sources. 

As consumers grow more aware of food fraud and unethical practices in food supply chains, traceable products become more attractive. Olive oil Terra Delyssa experienced a significant spike in demand after implementing traceability features for its bottles and further predicted a 30% spike during the pandemic. For KnowSeafoods, while sustainability and traceability are significant benefits of the use of blockchain, producers of seafood may also benefit from a likely increase in demand. 

Production costs are also likely to decrease due to fewer middlemen in the supply chain. Australian digital marketplace Two Hands, which has already been carrying out a project similar to KnowSeafood’s initiative, generates around 20% cost savings throughout the supply chain. 

Nevertheless, blockchain solutions prevail in aggregating value through food traceability of sustainable and ethical production practices. The Sustainable Shrimp Partnership recently launched a blockchain platform linked to IBM Food Trust, and India’s ByteAlly partnered with Feed the Future Bangladesh Aquaculture and Nutrition Activity to begin trialing a fish-focused blockchain food traceability program in Bangladesh. 

 

来自: Ledger Insights