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意大利推出一款咖啡品牌,使用区块链解决方案追溯其供应链

2021-3-20 15:50

 


意大利咖啡生产商马西莫·萨内蒂(Massimo Zanetti)将推出一个名为Segafredo Storia的咖啡品牌,使用Farmer Connect的区块链解决方案追溯其供应链。该品牌预计将于今年4月在11个欧洲市场上市,明年年初将在全球其它地区上市。


咖啡生产一直面临着来自处于复杂供应链末端的匿名农民的道德挑战。一个关键问题是工人的工资低于最低生活工资。此外,一杯咖啡的环境足迹也不应该被忽视。平均一杯125毫升的咖啡需要140升水。


区块链在Segafredo供应链上的实现为Zanetti提供了关于生产的不可变数据。可以对数据进行监测和分析,以发现生产中的低效率,并探索可以实施可持续实践的流程。关于对农民的问责,区块链的透明度方面确保了道德生产和公平工资的主张能够得到证实。


在这项倡议中,来自洪都拉斯伦皮拉和因蒂布卡的51名农民被选中参加。农民和桑尼蒂之间的合作得到了热带雨林联盟的支持和监督,该联盟是可持续发展认证领域的一个非营利性全球领导者。


除了可追溯性,Farmer Connect的服务不同于其他区块链服务,因为它强调了农民的故事,并促进了与终端消费者的更强的联系。咖啡包装也将反映这些价值,包括参与咖啡生产的人的照片,从洪都拉斯的农场到芬兰的烘焙工坊。


像大多数可追溯的食品和饮料产品一样,咖啡的包装将有一个二维码,可以通过手机扫描。这段代码引导用户进入“Farmer Connect”的应用程序,其中包含咖啡种植方式和地点,以及谁加工和出口的信息。通过在区块链上收集加密数据,该应用程序在地图上向消费者显示咖啡豆到最终目的地的旅程。关于可持续发展,该应用程序为消费者提供了一系列资源,让他们探索洪都拉斯的可持续项目和努力,他们可以为之做出贡献。


消费者对可追溯性的需求有所增加,极有可能因Covid-19大流行而加剧。根据IBM的一项研究,到2020年,44%的欧洲人表示,他们看到了有关种植食品的农民的信息的价值,92%的意大利消费者表示,区块链上的食品追溯信息是有价值的。因此,我们可以期待更多的食品和饮料品牌跟随区块链的趋势。


与此同时,Farmer Connect由IBM食品信托公司提供支持。本周,该公司宣布获得伊藤忠商事株式会社(ITOCHU)牵头的900万美元a轮融资,继续探索提高食品供应链可持续性的解决方案。这家初创公司与英国咖啡经销商UCC coffee合作,研究猩猩谷咖啡的可追溯性,这与Storia coffee的解决方案类似。J.M Smucker公司的1850咖啡品牌和杜威也在使用这个解决方案。

 

Italian Coffee producer Massimo Zanetti will launch a sustainable coffee brand titled Segafredo Storia, where its supply chain will be traced using Farmer Connect’s blockchain solution. The brand is expected to be available in 11 European markets by April and the rest of the world by the beginning of next year.

Coffee production has faced ethical challenges with anonymous farmers at the end of a complex supply chain. A key issue is workers earning a salary below the minimum living wage. Moreover, the environmental footprint of a cup of coffee should not be overlooked. An average 125ml cup of coffee requires 140 liters of water to be produced. 

The implementation of blockchain across Segafredo’s supply chain provides Zanetti immutable data on production. The data can be monitored and analyzed to spot inefficiencies in production and explore processes where sustainable practices can be implemented. Regarding accountability towards farmers, the transparency aspect of blockchain ensures claims of ethical production and fair wages can be proven. 

For this initiative, 51 farmers from Lempira and Intibuca in Honduras were selected to participate. The collaboration between the farmers and Zanneti is supported and overseen by the Rainforest Alliance, a non-profit global leader in sustainability certifications. 

Beyond traceability, Farmer Connect’s service is differentiated from other blockchain offerings because it emphasizes the farmer’s story and promotes a stronger connection with the end consumer. The coffee packages will also reflect these values and include photos of the people involved in the coffee production, from Honduras’ farms to Finland’s roastery. 

Like most traceable food and beverage products, the packaging of the coffee will have a QR code that can be scanned through a mobile phone. The code leads to Farmer Connect’s app, which has information on how and where the coffee was grown, and who processed and exported it. By collecting encrypted data on blockchain, the app shows consumers the journey of the coffee beans to its final destination on a map. Regarding sustainability, the app provides a series of resources for consumers to explore sustainable projects and efforts in Honduras to which they can contribute. 

There has been an increase in demand for traceability by consumers, most likely heightened by the Covid-19 pandemic. According to an IBM study, in 2020, 44% of Europeans said they see value in information about the farmers who grow their food and 92% of Italian consumers said having food traceability on the blockchain would be valuable. As such, we can expect more food and beverage brands to follow the blockchain trend. 

Meanwhile, Farmer Connect is powered by IBM Food Trust. This week, the company announced a $9m Series A funding led by ITOCHU to continue exploring solutions to improve the sustainability of food supply chains. The startup has a partnership with UK coffee distributor UCC Coffee for the traceability of Orang Utan Coffee, which works similarly to the Storia coffee solution. J.M Smucker Company’s 1850 Coffee brand and Douwe are also using the solution. 

 

 

来自: Ledger Insights